SEO Scotland Guide
Online marketing
This free guide on SEO will start by covering search engine marketing (SEM) which includes search engine optimisation (SEO) and pay per click (PPC) advertising. It will then move on to affiliate marketing, directories (Backlinks), Mail/Email marketing, advertising online via networks and finally social media such as Bebo and Facebook.
Search engine marketing (SEM)
Having become the most visited online category ahead of the like of portals, social networks and
Email, search engine marketing must be at the heart of your marketing efforts. The big three search
engines by quite some margin are:
Search engine Global market share%
- Google 81.57%
- Yahoo! 10.07%
- Microsoft* 4.71%
(Source: http://marketshare.hitslink.com Feb 2009)
With 96% of the global market, it is pretty much a safe bet if you decide to focus your energy on
those search engines alone.
Bellow you will find a download link for Glasgoweb’s Free SEO guide for your site
We hope you enjoy it
