Rusada

Rusada takes off with a cutting edge website from Glasgoweb

Key Requirements

Rusada is the leading provider of Maintenance, Repair and Operations (MRO) software for the civil and defence aerospace industry. While their software and services are at the leading edge of the industry, their website was ageing and undermining the crisp professional image of the company.

  • Streamline sales process and online contact forms
  • SalesForce & HubSpot integration
  • Improve content user experience and increase engagement

Responsive Design

Our websites are all built using the latest available digital technology. This allows our websites to offer optimal performance on all devices.

clients-needs

Client’s Needs

Rusada offers a huge range of complex services and products. Even with the latest technology it is incredibly difficult to effectively convey the breadth and complexity of their services.

Rusada’s old website was severely lacking with poorly designed product pages, ineffectual demonstration pages and an un-responsive design. We knew that all had to change to prepare Rusada for the future.

Digital Impact was chosen to overhaul their website and help prepare the company for a future of successes.

solution

Solution

Rusada’s main request from Rusada was seamless integration of HubSpot and their website.Our developers facilitated this request by linking all website forms, whitepaper and case studies signups into the HubSpot CRM. As soon as a user signs up for anything on the website they are included in the CRM and a unique profile is created for them.

Additionally, we developed a way to ‘gate’ content behind a login screen. This meant users had to register an account to access resources like enhanced PDFs and webinars. To supplement this content we created an engaging blog with improved social sharing and linking functions. These features were all integrated into the responsive design and work perfectly on phones, tablets and desktops.

+12%

VISITORS LAST MONTH

Driving long-term growth

+24%

CONVERSIONS LAST MONTH

Optimised for conversions

20

RESULTS ON FRONT PAGE

Improving organic visability