MCQ Plaster & Co

Glasgoweb helps MCQ Plaster & Co showcase their skill, experience and passion to clients across the whole of Scotland

Key Requirements

MCQ has been plastering properties the length and breadth of Scotland for the past six years, splitting their work between domestic properties and larger commercial contractors. Glasgoweb was contracted to update MCQ’s digital presence and help bring their business to new markets.

  • Promote different services via the website
  • Attract enquiries via phone and email
  • Attractively showcase previous projects

Responsive Design

Our websites are all built using the latest available digital technology. This allows our websites to offer optimal performance on all devices.

clients-needs

Client’s needs

Balmore Specialist Contracts had previously worked with a handful of different marketing agencies but had received mixed results. We were contacted last year after the company endured several months of high ad spend and low traffic.

Balmore’s managing director set out his demands from the campaign early in the consultation. He wanted a two pronged strategy which targeted commercial clients, such as high value business properties and churches, while still offering a reactive service for general public projects.

Our digital marketing team got to work designing a campaign that did just that.

solution

Solution

We divided Balmore’s services into three landing pages which targeted commercial, residential or mixed demographics.

Services such as Steeplejacks, Flat Roofing Services and Rope Access were added to a specific commercial landing page. Roofing Repairs and General Maintenance were added to a mixed residential-commercial landing page.

All three landing pages promoted the quality of work Balmore Specialist offer and highlighted their exceedingly fast response time. Additionally, we included strong call to actions offering customers a free quote either in person or over the phone.

+57%

VISITORS LAST MONTH

Driving long-term growth

+180%

CONVERSIONS LAST MONTH

Optimised for conversions

6

RESULTS ON FRONT PAGE

Improving organic visability