Dominic Sellar & Co

Glasgoweb helps Dominic Sellar establish a brand new law practice and make it profitable from day one.

Dominic Sellar & Co is a specialist road traffic law firm based in Glasgow. Alongside his team, Dominic works across the whole of Scotland, defending those charged with motoring offences.

In late 2014, Dominic decided he wanted to set up his own law practice. He needed a website that instantly conveyed his knowledge, experience and skills to earn the trust of potential clients.

Glasgoweb was chosen to help Dominic make this ambition a reality..

clients-needs

Client’s needs

Dominic had just established a new law firm when he came to us. While Dominic was well known in legal sector, neither his firm nor his domain held any authority.

He didn’t just need a brand new website but also a way to instantly attract traffic and make his firm profitable from day one.

Digital Impact was chosen to take on the job.

solution

Solution

We knew conversions were going to be key for Dominic so we focused on integrating social proof and strong calls to action into the design.

We also designed a pay-per-click campaign with tight geographic and keyword targeting. This paid search campaign provided Dominic with a healthy source of leads from day one, allowing him to flex his legal muscles and keep his new firm busy.

In the background we were putting together a local SEO campaign to target key Scottish towns and cities. We have achieved 80% organic growth in the last two months alone.

+39%

VISITORS LAST MONTH

Sustainable long-term growth

+31%

ENQUIRIES LAST MONTH

Optimised for conversions

12

RESULTS ON FIRST PAGE

Improving organic visability