Capture All boosts traffic by 68% with an integrated digital campaign from Glasgoweb
Capture All is one of the UK’s leading providers of document scanning, storing and archiving. Working from their Falkirk headquarters, their team uplifts, processes and structures millions of documents every single week. After years of offline success, director Shaun Benfold decided he wanted support the company’s expansion with a conversion-optimised website. Glasgoweb was appointed to lead the development project.
- Develop a mobile responsive website
- Increase conversion on mobile and desktop
- Increase organic visibility through SEO
For years Capture All had recorded a strong offline performance, achieving impressive growth and building a portfolio of clients from a wide range of industries. However, the lack of a modern website was hindering their online success.
Capture All’s management team wanted a website that reflected their cutting edge approach to document scanning and which highlighted their outstanding customer service standards.
Glasgoweb was appointed to lead the development of Capture All’s new website and to design an online marketing campaign which would get it seen.
During the initial research stage we identified that the biggest strength of Capture All was its client base and fantastic customer service record. To utilise this we developed a case studies section which highlighted the clients they work with. This helped build trust in their services and encouraged users to convert.
A significant failing of Capture All’s previous website was a lack of information regarding the nature of their business. To resolve this problem we designed a homepage that featured a prominent image of a scanner to which we applied a scanned negative effect. We then added several services snippets and a strong call to action.
A big part of the added value Capture All offer to their customers is their process and how they manage document scanning. To help build value in their service we detailed the process using a custom designed set of icons. This illustrated process is used throughout the website.
VISITORS LAST MONTH
Driving long-term growth
Optimised for search engines
RESULTS ON FRONT PAGE
Improving organic visability