Balmore Specialists

Glasgoweb helps Balmore Contracting boost conversions by 30% through Google AdWords overhaul.

Key Requirements

Established in 1984, Balmore Specialist Contracts has been offering specialist roofing, roof repair services and lead works to businesses across the whole of Scotland. Glasgoweb was contracted to help improve their paid search performance and cut down on wasted investment.

  • Obtain a healthy source of good quality leads
  • Ensure a low cost-per-conversion
  • Provide transparent budget and results

clients-needs

Client’s needs

Balmore Specialist Contracts had previously worked with a handful of different marketing agencies but had received mixed results. We were contacted last year after the company endured several months of high ad spend and low traffic.

Balmore’s managing director set out his demands from the campaign early in the consultation. He wanted a two pronged strategy which targeted commercial clients, such as high value business properties and churches, while still offering a reactive service for general public projects.

Our digital marketing team got to work designing a campaign that did just that.

solution

Solution

We divided Balmore’s services into three landing pages which targeted commercial, residential or mixed demographics.

Services such as Steeplejacks, Flat Roofing Services and Rope Access were added to a specific commercial landing page. Roofing Repairs and General Maintenance were added to a mixed residential-commercial landing page.

All three landing pages promoted the quality of work Balmore Specialist offer and highlighted their exceedingly fast response time. Additionally, we included strong call to actions offering customers a free quote either in person or over the phone.

+200%

ENQUIRIES LAST MONTH

Driving long-term growth

+200%

CONVERSIONS LAST MONTH

Optimised for conversions

24%

REDUCTION IN ADSPEND

Better results for less money